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Thanks to the initiative of Eng. Luis Alfonso Freire, in 1982 in the city of Guayaquil the company PROALIMENTOS CIA LTDA . was created. Whose commercial activity is based on the elaboration, processing and commercialization of products of mass consumption under the commercial brand of El Sabor.

"We inspire delicious family experiences, adding flavor to their meals".
"In 2021, we will be a company with leading brands of mass consumption, with a solid corporate structure, national and international coverage with innovative and profitable products, supported by human talent, technology, excellence in their management systems, contributing to the development of our collaborators, the environment and the country."
  • Brand Passion
  • Efficiency.
  • Results oriented.
  • Respectful, ethical and egalitarian.
  • Commercial aggression
  • Effective communication and service
  • Cheerful and enthusiastic